/* ============================
   RESET & BASE
   ============================ */
*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --bg: #f8f7f3;
  --bg-alt: #ffffff;
  --bg-dark: #0a0a0a;
  --ink: #0a0a0a;
  --ink-2: #2a2a2a;
  --ink-3: #5a5a5a;
  --ink-4: #a0a098;
  --line: #e6e4dc;
  --accent: #ff5a1f;
  --accent-soft: #fff1eb;
  --radius: 14px;
  --radius-sm: 8px;
  --maxw: 1180px;
  --gutter: clamp(1.25rem, 4vw, 2.5rem);

  --f-display: "Instrument Serif", Georgia, serif;
  --f-body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

  --fs-hero: clamp(2.5rem, 6.5vw, 5.75rem);
  --fs-h2: clamp(2rem, 4.5vw, 3.75rem);
  --fs-h3: clamp(1.15rem, 1.5vw, 1.35rem);
  --fs-body: clamp(1rem, 1.1vw, 1.075rem);
  --fs-small: 0.875rem;
  --fs-micro: 0.75rem;

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  font-family: var(--f-body);
  font-size: var(--fs-body);
  line-height: 1.6;
  color: var(--ink);
  background: var(--bg);
  font-weight: 400;
  letter-spacing: -0.005em;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}

img,
svg {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

em {
  font-family: var(--f-display);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.015em;
}

.container {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

/* ============================
   BUTTONS
   ============================ */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.85rem 1.5rem;
  border-radius: 999px;
  font-family: var(--f-body);
  font-size: var(--fs-small);
  font-weight: 500;
  letter-spacing: -0.005em;
  border: 1px solid transparent;
  cursor: pointer;
  transition: all 0.25s var(--ease);
  white-space: nowrap;
}

.btn--primary {
  background: var(--accent);
  color: #0a0a0a;
  border-color: var(--accent);
  font-weight: 600;
  box-shadow: 0 4px 12px -2px rgba(255, 90, 31, 0.3);
}

.btn--primary:hover {
  background: #ff6e3d;
  border-color: #ff6e3d;
  transform: translateY(-2px);
  box-shadow: 0 8px 20px -4px rgba(255, 90, 31, 0.45);
}

.btn--ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--line);
}

.btn--ghost:hover {
  border-color: var(--ink);
}

.btn--sm {
  padding: 0.6rem 1.1rem;
  font-size: var(--fs-micro);
}

.btn--lg {
  padding: 1.05rem 1.85rem;
  font-size: var(--fs-body);
}

/* ============================
   NAV
   ============================ */
.nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 50;
  padding: 1rem 0;
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  background: rgba(248, 247, 243, 0.7);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s ease, background 0.3s ease;
}

.nav.is-scrolled {
  border-bottom-color: var(--line);
  background: rgba(248, 247, 243, 0.9);
}

.nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
}

.nav__logo {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  font-weight: 600;
  font-size: 1.2rem;
  letter-spacing: -0.025em;
  text-decoration: none;
}

.logo-mark-img {
  height: 40px;
  width: auto;
  display: block;
  flex-shrink: 0;
  /* Optical alignment: nudge up slightly to balance with text x-height */
  margin-top: -2px;
  transition: transform 0.35s var(--ease);
}

.nav__logo:hover .logo-mark-img,
.footer__brand:hover .logo-mark-img {
  transform: scale(1.06) rotate(-3deg);
}

.logo-text {
  display: inline-flex;
  align-items: baseline;
  line-height: 1;
  white-space: nowrap;
}

.logo-text--nosan {
  color: var(--ink);
  font-weight: 700;
}

.logo-text--media {
  color: var(--accent);
  font-weight: 500;
}

@media (max-width: 480px) {
  .logo-mark-img {
    height: 34px;
  }
  .nav__logo {
    font-size: 1.05rem;
  }
}

.nav__links {
  display: flex;
  gap: 2rem;
  font-size: var(--fs-small);
  color: var(--ink-2);
}

.nav__links a {
  position: relative;
  transition: color 0.2s ease;
}

.nav__links a:hover {
  color: var(--ink);
}

.nav__links a::after {
  content: "";
  position: absolute;
  bottom: -3px;
  left: 0;
  width: 0;
  height: 1px;
  background: var(--accent);
  transition: width 0.25s var(--ease);
}

.nav__links a:hover::after {
  width: 100%;
}

@media (max-width: 820px) {
  .nav__links {
    display: none;
  }
}

/* ============================
   HERO
   ============================ */
.hero {
  position: relative;
  padding: clamp(7rem, 14vw, 10rem) 0 clamp(5rem, 10vw, 8rem);
  overflow: hidden;
}

.hero__grid-bg {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(to right, rgba(10, 10, 10, 0.04) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(10, 10, 10, 0.04) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse at 50% 40%, black 30%, transparent 75%);
  -webkit-mask-image: radial-gradient(ellipse at 50% 40%, black 30%, transparent 75%);
  z-index: 0;
  pointer-events: none;
}

.hero .container {
  position: relative;
  z-index: 1;
}

.hero__badge {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.45rem 0.95rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: var(--bg-alt);
  font-size: var(--fs-micro);
  font-weight: 500;
  color: var(--ink-2);
  margin-bottom: 2rem;
  letter-spacing: 0.01em;
}

.dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 0 3px rgba(255, 90, 31, 0.18);
  animation: pulse 2.4s ease-in-out infinite;
}

@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.5; }
}

.hero__headline {
  font-size: var(--fs-hero);
  line-height: 1.02;
  letter-spacing: -0.035em;
  font-weight: 500;
  margin-bottom: 1.75rem;
  max-width: 16ch;
}

.hero__sub {
  font-size: clamp(1.1rem, 1.4vw, 1.25rem);
  line-height: 1.55;
  color: var(--ink-3);
  max-width: 58ch;
  margin-bottom: 2.5rem;
}

.hero__sub em {
  color: var(--accent);
  font-weight: 500;
  font-size: 1.08em;
  letter-spacing: -0.02em;
}

.hero__sub strong {
  color: var(--ink);
  font-weight: 600;
}

.hero__cta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem;
  margin-bottom: 5rem;
}

.hero__proof {
  display: flex;
  align-items: center;
  gap: clamp(1.25rem, 4vw, 3rem);
  flex-wrap: wrap;
}

.proof-item {
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
}

.proof-num {
  font-family: var(--f-display);
  font-size: 2rem;
  line-height: 1;
  letter-spacing: -0.02em;
  font-weight: 400;
}

.proof-label {
  font-size: var(--fs-micro);
  color: var(--ink-3);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.proof-divider {
  width: 1px;
  height: 40px;
  background: var(--line);
}

@media (max-width: 600px) {
  .proof-divider { display: none; }
  .hero__proof { gap: 1.75rem; }
}

/* ============================
   VSL
   ============================ */
.section--vsl {
  padding: clamp(2.5rem, 5vw, 4rem) 0 clamp(4.5rem, 8vw, 7rem);
  position: relative;
}

.vsl-head {
  text-align: center;
  margin-bottom: 2.5rem;
}

.vsl-head .section__label {
  display: inline-block;
  font-size: var(--fs-micro);
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--ink-3);
  margin-bottom: 1rem;
  font-weight: 500;
}

.vsl-title {
  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
  line-height: 1.1;
  letter-spacing: -0.025em;
  font-weight: 500;
  max-width: 22ch;
  margin: 0 auto;
}

.vsl-frame {
  position: relative;
  width: 100%;
  max-width: 920px;
  aspect-ratio: 16 / 9;
  margin: 0 auto;
  border-radius: var(--radius);
  overflow: hidden;
  cursor: pointer;
  background: var(--ink);
  background-size: cover;
  background-position: center;
  box-shadow: 0 30px 60px -25px rgba(10, 10, 10, 0.35),
              0 10px 30px -10px rgba(10, 10, 10, 0.18);
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease);
  outline: none;
}

.vsl-frame:hover,
.vsl-frame:focus-visible {
  transform: translateY(-3px) scale(1.005);
  box-shadow: 0 40px 80px -25px rgba(10, 10, 10, 0.45),
              0 15px 35px -10px rgba(10, 10, 10, 0.22);
}

.vsl-frame::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0) 30%, rgba(0,0,0,0) 60%, rgba(0,0,0,0.55) 100%);
  pointer-events: none;
  transition: opacity 0.3s ease;
}

.vsl-frame:hover::before {
  opacity: 0.7;
}

.vsl-frame iframe {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
}

.vsl-play {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 86px;
  height: 86px;
  border-radius: 50%;
  background: rgba(255, 90, 31, 0.95);
  border: 0;
  color: #0a0a0a;
  display: flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
  transition: transform 0.3s var(--ease), background 0.3s ease, box-shadow 0.3s ease;
  box-shadow: 0 0 0 0 rgba(255, 90, 31, 0.35),
              0 12px 30px -8px rgba(255, 90, 31, 0.5);
  z-index: 2;
}

.vsl-play::before {
  content: "";
  position: absolute;
  inset: -6px;
  border-radius: 50%;
  border: 1px solid rgba(255, 255, 255, 0.25);
  animation: vslPulse 2.4s ease-out infinite;
}

@keyframes vslPulse {
  0% { transform: scale(0.95); opacity: 0.6; }
  70% { transform: scale(1.25); opacity: 0; }
  100% { transform: scale(1.25); opacity: 0; }
}

.vsl-frame:hover .vsl-play {
  transform: translate(-50%, -50%) scale(1.08);
  background: var(--accent);
}

.vsl-play svg {
  width: 36px;
  height: 36px;
  margin-left: 4px;
}

.vsl-meta {
  position: absolute;
  bottom: 1.25rem;
  left: 1.5rem;
  right: 1.5rem;
  display: flex;
  align-items: center;
  gap: 0.85rem;
  z-index: 2;
  pointer-events: none;
  flex-wrap: wrap;
}

.vsl-duration {
  display: inline-flex;
  align-items: center;
  padding: 0.35rem 0.7rem;
  background: rgba(255, 90, 31, 0.95);
  color: #0a0a0a;
  font-size: var(--fs-micro);
  font-weight: 700;
  letter-spacing: 0.04em;
  border-radius: 999px;
  text-transform: uppercase;
}

.vsl-label {
  font-size: var(--fs-small);
  color: rgba(255, 255, 255, 0.92);
  font-weight: 500;
  letter-spacing: -0.005em;
  text-shadow: 0 1px 6px rgba(0, 0, 0, 0.45);
}

.vsl-cta {
  display: flex;
  justify-content: center;
  margin-top: 2rem;
}

@media (max-width: 600px) {
  .vsl-play {
    width: 64px;
    height: 64px;
  }
  .vsl-play svg {
    width: 26px;
    height: 26px;
    margin-left: 3px;
  }
  .vsl-meta {
    bottom: 0.85rem;
    left: 0.85rem;
    right: 0.85rem;
  }
}

/* ============================
   SECTIONS — BASE
   ============================ */
.section {
  padding: clamp(4.5rem, 9vw, 8rem) 0;
  position: relative;
}

.section__label {
  display: inline-block;
  font-size: var(--fs-micro);
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--ink-3);
  margin-bottom: 1.75rem;
  font-weight: 500;
}

.section__title {
  font-size: var(--fs-h2);
  line-height: 1.05;
  letter-spacing: -0.03em;
  font-weight: 500;
  margin-bottom: 3rem;
  max-width: 22ch;
}

.section__intro {
  font-size: 1.15rem;
  line-height: 1.55;
  color: var(--ink-3);
  max-width: 62ch;
  margin-bottom: 3rem;
  margin-top: -1.5rem;
}

.section__intro em {
  color: var(--accent);
  font-weight: 500;
}

/* ============================
   ZA KOGA
   ============================ */
.section--koga {
  border-top: 1px solid var(--line);
}

.criteria {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-bottom: 3rem;
}

@media (max-width: 820px) {
  .criteria { grid-template-columns: 1fr; }
}

.criteria__card {
  padding: 2rem;
  background: var(--bg-alt);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  transition: transform 0.3s var(--ease), border-color 0.3s ease;
}

.criteria__card:hover {
  transform: translateY(-4px);
  border-color: var(--ink);
}

.criteria__num {
  font-family: var(--f-display);
  font-size: 1.5rem;
  font-style: italic;
  color: var(--accent);
  margin-bottom: 1.5rem;
}

.criteria__card h3 {
  font-size: 1.35rem;
  font-weight: 600;
  letter-spacing: -0.015em;
  margin-bottom: 0.75rem;
}

.criteria__card p {
  color: var(--ink-3);
  line-height: 1.55;
}

.not-for {
  padding: 1.75rem 2rem;
  background: transparent;
  border: 1px dashed var(--ink-4);
  border-radius: var(--radius);
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1.5rem;
  align-items: center;
}

@media (max-width: 700px) {
  .not-for { grid-template-columns: 1fr; gap: 0.75rem; }
}

.not-for__label {
  font-weight: 600;
  color: var(--ink);
  white-space: nowrap;
}

.not-for ul {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem 1.5rem;
  color: var(--ink-3);
  font-size: var(--fs-small);
}

.not-for li::before {
  content: "—";
  margin-right: 0.5rem;
  color: var(--ink-4);
}

/* ============================
   DIFFERENTIATOR
   ============================ */
.section--diff {
  background: var(--bg-dark);
  color: #e8e6dc;
  border-radius: 0;
}

.section--diff .section__label { color: #8a887d; }
.section--diff .section__title { color: #f8f7f3; }
.section--diff em { color: var(--accent); }

.compare {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  margin-top: 1rem;
}

@media (max-width: 820px) {
  .compare { grid-template-columns: 1fr; }
}

.compare__col {
  padding: 2.25rem;
  border-radius: var(--radius);
  border: 1px solid rgba(255, 255, 255, 0.08);
}

.compare__col--them {
  background: rgba(255, 255, 255, 0.02);
}

.compare__col--us {
  background: linear-gradient(180deg, rgba(255, 90, 31, 0.12) 0%, rgba(255, 90, 31, 0.02) 100%);
  border-color: rgba(255, 90, 31, 0.35);
}

.compare__head {
  font-size: var(--fs-small);
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: #8a887d;
  margin-bottom: 1.5rem;
  font-weight: 500;
}

.compare__col--us .compare__head {
  color: var(--accent);
}

.compare__col ul {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.compare__col li {
  position: relative;
  padding-left: 1.5rem;
  font-size: 1.025rem;
  line-height: 1.5;
  color: #d2d0c5;
}

.compare__col--them li::before {
  content: "×";
  position: absolute;
  left: 0;
  color: #6a685d;
  font-weight: 500;
}

.compare__col--us li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--accent);
  font-weight: 600;
}

/* ============================
   BRAND CALLOUT (in differentiator section)
   ============================ */
.brand-callout {
  margin-top: 0;
  padding: 3rem clamp(1.75rem, 4vw, 3rem);
  background: linear-gradient(135deg, rgba(255, 90, 31, 0.10) 0%, rgba(255, 90, 31, 0.02) 100%);
  border: 1px solid rgba(255, 90, 31, 0.25);
  border-radius: var(--radius);
  position: relative;
  overflow: hidden;
}

.brand-callout::before {
  content: "";
  position: absolute;
  top: -160px;
  right: -120px;
  width: 420px;
  height: 420px;
  background: radial-gradient(circle, rgba(255, 90, 31, 0.18) 0%, transparent 65%);
  pointer-events: none;
}

.brand-callout__label {
  position: relative;
  display: inline-block;
  padding: 0.4rem 0.85rem;
  background: rgba(255, 90, 31, 0.18);
  color: var(--accent);
  border-radius: 999px;
  font-size: var(--fs-micro);
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-weight: 600;
  margin-bottom: 1.5rem;
}

.brand-callout__title {
  position: relative;
  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
  line-height: 1.1;
  letter-spacing: -0.025em;
  font-weight: 500;
  color: #f8f7f3;
  margin-bottom: 1.5rem;
  max-width: 22ch;
}

.brand-callout__title em {
  color: var(--accent);
}

.brand-callout__body {
  position: relative;
  font-size: 1.075rem;
  line-height: 1.6;
  color: #d2d0c5;
  max-width: 64ch;
  margin-bottom: 2.5rem;
}

.brand-callout__body strong {
  color: #f8f7f3;
  font-weight: 600;
}

.brand-callout__body em {
  color: var(--accent);
  font-style: italic;
  font-family: var(--f-display);
}

.brand-callout__points {
  position: relative;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  padding-top: 2rem;
  border-top: 1px solid rgba(255, 255, 255, 0.08);
}

@media (max-width: 820px) {
  .brand-callout__points {
    grid-template-columns: 1fr;
    gap: 1.5rem;
  }
}

.brand-callout__point {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 0.85rem;
  align-items: start;
}

.brand-callout__num {
  font-family: var(--f-display);
  font-style: italic;
  font-size: 1.35rem;
  line-height: 1;
  color: var(--accent);
  margin-top: 2px;
}

.brand-callout__point strong {
  display: block;
  color: #f8f7f3;
  font-weight: 600;
  font-size: 1rem;
  margin-bottom: 0.2rem;
  letter-spacing: -0.005em;
}

.brand-callout__point span {
  display: block;
  font-size: 0.92rem;
  color: #8a887d;
  line-height: 1.5;
}

/* ============================
   SERVICES
   ============================ */
.services {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

@media (max-width: 960px) {
  .services { grid-template-columns: 1fr; }
}

.service {
  position: relative;
  padding: 2.25rem 2rem 2rem;
  background: var(--bg-alt);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  transition: all 0.3s var(--ease);
}

.service:hover {
  transform: translateY(-4px);
  box-shadow: 0 20px 40px -20px rgba(10, 10, 10, 0.12);
  border-color: var(--ink);
}

.service--primary {
  background: var(--ink);
  color: #e8e6dc;
  border-color: var(--ink);
}

.service--primary:hover {
  transform: translateY(-6px);
  box-shadow: 0 24px 48px -20px rgba(10, 10, 10, 0.4);
}

.service__num {
  position: absolute;
  top: 1.5rem;
  right: 1.75rem;
  font-family: var(--f-display);
  font-style: italic;
  color: var(--ink-4);
  font-size: 1.25rem;
}

.service--primary .service__num { color: rgba(232, 230, 220, 0.4); }

.service__icon {
  width: 44px;
  height: 44px;
  display: flex;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  margin-bottom: 1.5rem;
  color: var(--ink);
}

.service--primary .service__icon {
  border-color: rgba(255, 255, 255, 0.15);
  color: var(--accent);
}

.service__icon svg {
  width: 22px;
  height: 22px;
}

.service h3 {
  font-size: 1.5rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  margin-bottom: 0.4rem;
}

.service__tagline {
  font-family: var(--f-display);
  font-style: italic;
  font-size: 1.15rem;
  color: var(--accent);
  margin-bottom: 1.5rem;
}

.service--primary .service__tagline { color: var(--accent); }

.service__list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
  margin-bottom: 2rem;
  flex-grow: 1;
}

.service__list li {
  position: relative;
  padding-left: 1.25rem;
  font-size: 0.975rem;
  line-height: 1.5;
  color: var(--ink-3);
}

.service--primary .service__list li { color: #b8b6ab; }

.service__list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55rem;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
}

.service__price {
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
  font-size: var(--fs-small);
  color: var(--ink-3);
  font-weight: 500;
}

.service--primary .service__price {
  border-color: rgba(255, 255, 255, 0.1);
  color: #b8b6ab;
}

/* ============================
   PRICING
   ============================ */
.section--pricing {
  background: var(--bg-alt);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.pricing-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  margin-top: 1rem;
}

@media (max-width: 860px) {
  .pricing-grid { grid-template-columns: 1fr; }
}

.pricing-tier {
  position: relative;
  padding: 2.5rem;
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  transition: transform 0.3s var(--ease), border-color 0.3s ease;
}

.pricing-tier:hover {
  transform: translateY(-4px);
  border-color: var(--ink);
}

.pricing-tier--featured {
  background: var(--ink);
  color: #e8e6dc;
  border-color: var(--ink);
  position: relative;
  overflow: hidden;
}

.pricing-tier--featured::before {
  content: "";
  position: absolute;
  top: -100px;
  right: -100px;
  width: 320px;
  height: 320px;
  background: radial-gradient(circle, rgba(255, 90, 31, 0.16) 0%, transparent 65%);
  pointer-events: none;
}

.pricing-tier--featured:hover {
  border-color: var(--accent);
}

.tier-ribbon {
  position: absolute;
  top: 1.25rem;
  right: 1.25rem;
  padding: 0.35rem 0.75rem;
  background: var(--accent);
  color: #0a0a0a;
  font-size: var(--fs-micro);
  font-weight: 600;
  letter-spacing: 0.02em;
  border-radius: 999px;
  z-index: 2;
}

.tier-head {
  position: relative;
  margin-bottom: 1.5rem;
}

.tier-name {
  font-family: var(--f-display);
  font-style: italic;
  font-size: 2rem;
  line-height: 1;
  letter-spacing: -0.02em;
  color: var(--accent);
  margin-bottom: 0.5rem;
}

.tier-best {
  font-size: var(--fs-small);
  color: var(--ink-3);
  line-height: 1.4;
}

.pricing-tier--featured .tier-best { color: #8a887d; }

.tier-price {
  position: relative;
  font-family: var(--f-display);
  font-weight: 400;
  font-size: clamp(3rem, 5.5vw, 4.25rem);
  line-height: 1;
  letter-spacing: -0.025em;
  color: var(--ink);
  margin-bottom: 0.4rem;
  display: flex;
  align-items: baseline;
  gap: 0.05em;
}

.pricing-tier--featured .tier-price { color: #f8f7f3; }

.tier-price__currency {
  font-size: 0.55em;
  color: var(--ink-3);
}

.pricing-tier--featured .tier-price__currency { color: #8a887d; }

.tier-price__period {
  font-family: var(--f-body);
  font-style: normal;
  font-size: 1rem;
  color: var(--ink-3);
  font-weight: 400;
  letter-spacing: 0;
  margin-left: 0.3em;
}

.pricing-tier--featured .tier-price__period { color: #8a887d; }

.tier-plus {
  position: relative;
  font-size: var(--fs-small);
  color: var(--ink-3);
  margin-bottom: 1.75rem;
  font-style: italic;
}

.pricing-tier--featured .tier-plus { color: #8a887d; }

.tier-divider {
  height: 1px;
  background: var(--line);
  margin: 0 -2.5rem 1.75rem;
  position: relative;
}

.pricing-tier--featured .tier-divider {
  background: rgba(255, 255, 255, 0.08);
}

.tier-list {
  position: relative;
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
  margin-bottom: 2rem;
  flex-grow: 1;
}

.tier-list li {
  position: relative;
  padding-left: 1.65rem;
  font-size: 0.975rem;
  line-height: 1.4;
  color: var(--ink);
}

.pricing-tier--featured .tier-list li { color: #e8e6dc; }

.tier-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--accent);
  font-weight: 700;
  font-size: 0.9rem;
}

.tier-list li strong {
  font-weight: 700;
  color: var(--ink);
  margin-right: 0.2em;
}

.pricing-tier--featured .tier-list li strong { color: #f8f7f3; }

.tier-list li span {
  display: block;
  font-size: var(--fs-small);
  color: var(--ink-3);
  font-weight: 400;
  margin-top: 0.15rem;
}

.pricing-tier--featured .tier-list li span { color: #8a887d; }

.tier-cta {
  position: relative;
  width: 100%;
  justify-content: center;
}

.pricing-tier .btn--ghost {
  border-color: var(--ink);
}

.pricing-tier .btn--ghost:hover {
  background: var(--ink);
  color: #f8f7f3;
}

.pricing-tier--featured .btn--primary {
  background: var(--accent);
  border-color: var(--accent);
  color: #0a0a0a;
}

.pricing-tier--featured .btn--primary:hover {
  background: #ff6e3d;
  border-color: #ff6e3d;
  transform: translateY(-1px);
}

.pricing-note {
  margin-top: 2.5rem;
  padding: 1.5rem 1.75rem;
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1rem;
  align-items: start;
}

.pricing-note__icon {
  width: 26px;
  height: 26px;
  border-radius: 50%;
  background: var(--accent-soft);
  color: var(--accent);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.95rem;
  font-weight: 700;
  font-family: var(--f-display);
  font-style: italic;
  flex-shrink: 0;
}

.pricing-note > div:last-child {
  font-size: 0.95rem;
  line-height: 1.55;
  color: var(--ink-3);
}

.pricing-note strong {
  color: var(--ink);
  font-weight: 600;
}

@media (max-width: 600px) {
  .pricing-tier {
    padding: 2rem 1.5rem;
  }
  .tier-divider {
    margin: 0 -1.5rem 1.75rem;
  }
}

/* ============================
   PROCESS
   ============================ */
.section--process {
  background: var(--bg-alt);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.process {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1rem;
  position: relative;
}

.process::before {
  content: "";
  position: absolute;
  top: 1.25rem;
  left: 5%;
  right: 5%;
  height: 1px;
  background: linear-gradient(to right, transparent 0%, var(--line) 10%, var(--line) 90%, transparent 100%);
  z-index: 0;
}

@media (max-width: 860px) {
  .process { grid-template-columns: 1fr 1fr; }
  .process::before { display: none; }
}

@media (max-width: 520px) {
  .process { grid-template-columns: 1fr; }
}

.process__step {
  position: relative;
  z-index: 1;
  padding: 0 0.5rem;
}

.process__num {
  width: 2.5rem;
  height: 2.5rem;
  border-radius: 50%;
  background: var(--bg);
  border: 1px solid var(--line);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--f-display);
  font-style: italic;
  font-size: 1rem;
  color: var(--ink);
  margin-bottom: 1.25rem;
}

.process__time {
  font-size: var(--fs-micro);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--accent);
  margin-bottom: 0.5rem;
  font-weight: 600;
}

.process__step h3 {
  font-size: 1.25rem;
  font-weight: 600;
  letter-spacing: -0.015em;
  margin-bottom: 0.65rem;
}

.process__step p {
  font-size: 0.95rem;
  color: var(--ink-3);
  line-height: 1.55;
}

/* ============================
   RESULTS / CLIENTS
   ============================ */
.clients {
  margin-top: 1rem;
}

.client-label {
  font-size: var(--fs-micro);
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--ink-3);
  margin-bottom: 1.25rem;
  font-weight: 500;
}

.client-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
}

@media (max-width: 820px) {
  .client-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 520px) {
  .client-grid { grid-template-columns: 1fr; }
}

.client-card {
  padding: 1.5rem 1.75rem;
  background: var(--bg-alt);
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
  transition: border-color 0.25s ease;
}

.client-card:hover {
  border-color: var(--ink);
}

.client-type {
  font-weight: 600;
  font-size: 1.05rem;
  letter-spacing: -0.01em;
}

.client-region {
  font-size: var(--fs-small);
  color: var(--ink-3);
}

.client-svc {
  font-size: var(--fs-micro);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--accent);
  margin-top: 0.5rem;
  font-weight: 500;
}

/* Testimonial */
.testimonial {
  margin-top: 3rem;
  padding: 2.75rem 3rem;
  background: var(--bg-alt);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  position: relative;
  max-width: 740px;
}

.testimonial--placeholder {
  border-style: dashed;
  border-color: var(--ink-4);
  background: transparent;
}

.testimonial__quote-mark {
  position: absolute;
  top: 0.9rem;
  left: 1.75rem;
  font-family: var(--f-display);
  font-style: italic;
  font-size: 5rem;
  line-height: 1;
  color: var(--accent);
  opacity: 0.35;
  pointer-events: none;
}

.testimonial__text {
  font-family: var(--f-display);
  font-style: italic;
  font-size: 1.4rem;
  line-height: 1.45;
  letter-spacing: -0.015em;
  color: var(--ink);
  margin-bottom: 1.5rem;
  position: relative;
}

.testimonial--placeholder .testimonial__text {
  color: var(--ink-3);
}

.testimonial__meta {
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
}

.testimonial__name {
  font-family: var(--f-body);
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--ink);
  letter-spacing: -0.005em;
}

.testimonial--placeholder .testimonial__name {
  color: var(--ink-3);
}

.testimonial__role {
  font-size: var(--fs-micro);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--ink-3);
}

@media (max-width: 600px) {
  .testimonial {
    padding: 2rem 1.75rem;
  }
  .testimonial__quote-mark {
    font-size: 3.5rem;
    top: 0.5rem;
    left: 1rem;
  }
  .testimonial__text {
    font-size: 1.15rem;
  }
}

/* ============================
   ABOUT
   ============================ */
.section--about {
  border-top: 1px solid var(--line);
}

.about-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(2rem, 5vw, 5rem);
}

@media (max-width: 860px) {
  .about-grid { grid-template-columns: 1fr; }
}

.about-left .section__title {
  margin-bottom: 0;
}

.about-right p {
  font-size: 1.075rem;
  line-height: 1.65;
  color: var(--ink-2);
  margin-bottom: 1.25rem;
}

.about-right p strong {
  color: var(--ink);
  font-weight: 600;
}

.about-stats {
  display: flex;
  gap: 2.5rem;
  margin-top: 2.5rem;
  padding-top: 2rem;
  border-top: 1px solid var(--line);
  flex-wrap: wrap;
}

.about-stats > div {
  display: flex;
  flex-direction: column;
  gap: 0.2rem;
}

.about-stats strong {
  font-family: var(--f-display);
  font-style: italic;
  font-weight: 400;
  font-size: 2rem;
  line-height: 1;
  letter-spacing: -0.02em;
}

.about-stats span {
  font-size: var(--fs-micro);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--ink-3);
}

/* Founder photo */
.founder-photo {
  position: relative;
  width: 140px;
  height: 140px;
  border-radius: 50%;
  overflow: hidden;
  border: 1px solid var(--line);
  margin-bottom: 1.75rem;
  background: var(--bg-alt);
  flex-shrink: 0;
}

.founder-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.founder-photo__placeholder {
  position: absolute;
  inset: 0;
  display: none;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 0.35rem;
  background: linear-gradient(135deg, var(--accent-soft) 0%, var(--bg-alt) 100%);
  color: var(--ink-3);
}

.founder-photo.is-placeholder .founder-photo__placeholder {
  display: flex;
}

.founder-photo__initials {
  font-family: var(--f-display);
  font-style: italic;
  font-size: 2.2rem;
  line-height: 1;
  letter-spacing: -0.02em;
  color: var(--accent);
}

.founder-photo__hint {
  font-size: 0.65rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--ink-4);
  text-align: center;
  padding: 0 0.5rem;
}

/* ============================
   FAQ
   ============================ */
.section--faq {
  background: var(--bg-alt);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.faq {
  max-width: 820px;
}

.faq__item {
  border-bottom: 1px solid var(--line);
  padding: 0;
}

.faq__item:first-child {
  border-top: 1px solid var(--line);
}

.faq__item summary {
  position: relative;
  list-style: none;
  cursor: pointer;
  padding: 1.5rem 3rem 1.5rem 0;
  font-size: 1.1rem;
  font-weight: 500;
  letter-spacing: -0.01em;
  transition: color 0.2s ease;
}

.faq__item summary::-webkit-details-marker { display: none; }

.faq__item summary::after {
  content: "+";
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  font-size: 1.4rem;
  font-weight: 300;
  color: var(--ink-3);
  transition: transform 0.3s var(--ease), color 0.2s ease;
}

.faq__item[open] summary { color: var(--accent); }
.faq__item[open] summary::after {
  content: "−";
  color: var(--accent);
}

.faq__item summary:hover { color: var(--accent); }

.faq__body {
  padding: 0 3rem 1.75rem 0;
  font-size: 1rem;
  line-height: 1.65;
  color: var(--ink-3);
  max-width: 65ch;
  animation: fadeSlide 0.35s var(--ease);
}

@keyframes fadeSlide {
  from { opacity: 0; transform: translateY(-4px); }
  to { opacity: 1; transform: translateY(0); }
}

/* ============================
   FINAL CTA
   ============================ */
.section--cta {
  padding: clamp(5rem, 10vw, 8rem) 0;
}

.cta-box {
  max-width: 820px;
  margin: 0 auto;
  text-align: center;
  padding: clamp(3rem, 6vw, 5rem) clamp(1.5rem, 4vw, 3rem);
  background: var(--ink);
  color: #f8f7f3;
  border-radius: 24px;
  position: relative;
  overflow: hidden;
}

.cta-box::before {
  content: "";
  position: absolute;
  top: -50%;
  left: 50%;
  width: 600px;
  height: 600px;
  transform: translateX(-50%);
  background: radial-gradient(circle, rgba(255, 90, 31, 0.15) 0%, transparent 60%);
  pointer-events: none;
}

.cta-title {
  position: relative;
  font-size: clamp(2rem, 4.5vw, 3.25rem);
  line-height: 1.1;
  letter-spacing: -0.03em;
  font-weight: 500;
  margin-bottom: 1.25rem;
}

.cta-title em { color: var(--accent); }

.cta-sub {
  position: relative;
  font-size: 1.15rem;
  line-height: 1.55;
  color: #b8b6ab;
  max-width: 48ch;
  margin: 0 auto 2.5rem;
}

.cta-actions {
  position: relative;
  display: flex;
  gap: 0.85rem;
  justify-content: center;
  flex-wrap: wrap;
  margin-bottom: 1.5rem;
}

.calendly-wrap {
  position: relative;
  margin: 2rem auto 1.25rem;
  width: 100%;
  border-radius: 12px;
  overflow: hidden;
  background: #0a0a0a;
  border: 1px solid rgba(255, 255, 255, 0.06);
  z-index: 1;
}

.calendly-wrap .calendly-inline-widget {
  display: block;
  border-radius: 12px;
}

@media (max-width: 600px) {
  .calendly-wrap .calendly-inline-widget {
    height: 780px !important;
  }
}

.section--cta .btn--primary {
  background: var(--accent);
  border-color: var(--accent);
  color: #0a0a0a;
}

.section--cta .btn--primary:hover {
  background: #ff6e3d;
  border-color: #ff6e3d;
}

.section--cta .btn--ghost {
  background: transparent;
  color: #e8e6dc;
  border-color: rgba(255, 255, 255, 0.18);
}

.section--cta .btn--ghost:hover {
  border-color: #e8e6dc;
}

.cta-micro {
  position: relative;
  font-size: var(--fs-micro);
  color: #8a887d;
  letter-spacing: 0.01em;
}

/* ============================
   LEGAL PAGES (privacy, terms)
   ============================ */
.legal-page {
  padding: clamp(7rem, 12vw, 10rem) 0 clamp(4rem, 8vw, 6rem);
}

.legal-container {
  max-width: 760px;
}

.legal-page .section__label {
  display: inline-block;
  font-size: var(--fs-micro);
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--ink-3);
  margin-bottom: 1rem;
  font-weight: 500;
}

.legal-title {
  font-size: clamp(2.25rem, 5vw, 3.5rem);
  line-height: 1.05;
  letter-spacing: -0.03em;
  font-weight: 500;
  margin-bottom: 0.75rem;
  color: var(--ink);
}

.legal-meta {
  font-size: var(--fs-small);
  color: var(--ink-3);
  margin-bottom: 2.5rem;
  padding-bottom: 1.5rem;
  border-bottom: 1px solid var(--line);
}

.legal-page p,
.legal-page ul {
  font-size: 1rem;
  line-height: 1.7;
  color: var(--ink-2);
  margin-bottom: 1.25rem;
}

.legal-page ul {
  padding-left: 1.5rem;
}

.legal-page ul li {
  margin-bottom: 0.4rem;
}

.legal-page h2 {
  font-size: 1.5rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-top: 2.5rem;
  margin-bottom: 1rem;
}

.legal-page a {
  color: var(--accent);
  border-bottom: 1px solid rgba(255, 90, 31, 0.3);
  transition: border-color 0.2s ease;
}

.legal-page a:hover {
  border-bottom-color: var(--accent);
}

.legal-page strong {
  color: var(--ink);
  font-weight: 600;
}

.legal-disclaimer {
  margin-top: 3rem;
  padding: 1.25rem 1.5rem;
  background: var(--bg-alt);
  border-left: 3px solid var(--ink-4);
  border-radius: 0 8px 8px 0;
  font-size: 0.9rem !important;
  color: var(--ink-3) !important;
}

/* ============================
   FOOTER
   ============================ */
.footer {
  padding: 2.5rem 0;
  border-top: 1px solid var(--line);
  background: var(--bg);
}

.footer__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  flex-wrap: wrap;
  font-size: var(--fs-small);
  color: var(--ink-3);
}

.footer__brand {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  color: var(--ink);
  font-weight: 600;
  font-size: 1.05rem;
  letter-spacing: -0.02em;
}

.footer__brand .logo-mark-img {
  height: 30px;
  margin-top: -1px;
}

.footer__meta {
  display: flex;
  gap: 1.5rem;
}

.footer__links {
  display: flex;
  gap: 1.5rem;
}

.footer__links a {
  transition: color 0.2s ease;
}

.footer__links a:hover { color: var(--accent); }

.footer__social {
  display: flex;
  gap: 0.6rem;
  align-items: center;
}

.footer__social a {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  border: 1px solid var(--line);
  color: var(--ink-3);
  transition: all 0.25s var(--ease);
}

.footer__social a:hover {
  color: var(--accent);
  border-color: var(--accent);
  transform: translateY(-2px);
}

.cta-micro a {
  color: #b8b6ab;
  border-bottom: 1px solid rgba(184, 182, 171, 0.4);
  transition: color 0.2s ease, border-color 0.2s ease;
}

.cta-micro a:hover {
  color: var(--accent);
  border-color: var(--accent);
}

/* ============================
   REVEAL ANIMATION
   ============================ */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
  .reveal { opacity: 1; transform: none; }
}